Case study
GreenHills Cassava Farmstead, a dynamic LLC registered under the Nigerian Companies Act, embarked on a mission to enhance its online presence with a state-of-the-art website. This platform is designed to showcase its extensive expertise in commercial farming, food processing, and distribution of agricultural products.
The project aimed to redesign the company’s website and enhance its branding to effectively communicate its strengths and value proposition in the agriculture sector.
+80%
Session duration
-60%
Bounce rate
+70%
Increased leads
Challenges
Sector Representation: Accurately representing the broad scope of operations in a clear and engaging manner to a diverse audience, including potential investors and customers.
User Experience: Developing a platform that is equally informative and easy to navigate, ensuring that all functionalities are accessible on both desktop and mobile devices.
Solutions
Tailored Content Strategy: Developing a content strategy that clearly segments and presents GreenHills' services and products, enhancing user engagement.
Responsive Design: Implementing a responsive design framework to ensure a seamless experience across various devices and screen sizes.
Key features
Detailed Service Descriptions: Comprehensive sections on commercial farming, food processing, packaging, and distribution services.
Interactive Farm Maps: Visual maps showcasing the farm locations and the scale of operations.
Sustainability Showcase: Information on sustainable farming practices and GreenHills' commitment to eco-friendly processes.
Product Catalog: A detailed and updatable catalog of all products, including cassava derivatives, with high-quality images and descriptions.
Customer Portal: A platform for customers to place orders, track shipments, and manage purchases.
Execution
The project kicked off with a series of workshops with stakeholders to align on the vision and key messaging.
Development followed agile methodologies, allowing for flexible adjustments and ensuring milestones were met with precision.
Results
Post-launch analytics indicated a substantial increase in user engagement, with a 60% increase in session duration and a 40% lower bounce rate.
The new website successfully attracted more quality leads, evidenced by a 50% increase in contact form submissions within the first three months.
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ClintonFeyi
Website design and development, branding
Palton Morgan
Website design and development, branding
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90%
Client retention
100%
Deadlines met
150+
Projects Delivered